Home » CCI, TEXPROCIL sign MoU to brand India’s Kasturi cotton

CCI, TEXPROCIL sign MoU to brand India’s Kasturi cotton

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Cotton Corporation of India (CCI) and the Cotton Textiles Export Promotion Council of India (TEXPROCIL) have signed a memorandum of understanding on branding, traceability, and certification of Indian Kasturi cotton. Union minister of textiles, Piyush Goyal, also announced the creation of an advisory group on ‘man-made fibre’ on the lines of cotton group.

Goyal pointed out prime minister’s (PM) vision of ‘whole government approach’ and ‘collective stakeholder consultation,’ saying that these efforts will go a long way towards strengthening the textile sector, according to a press release by ministry of textiles.

The MoU signed between CCI and TEXPROCIL will benefit cotton farmers and help them get the actual value of their produce due to brand building and quality assurance, Goyal said while interacting with media persons on the concluding day of Kashi Tamil Samagam in Varanasi.

Elaborating on the terms of MoU, Goyal said that it will encourage the textile industry to work on the principle of self-regulation by owning complete responsibility of traceability, certification, and branding of Indian cotton. Government of India will contribute equal share of ₹15 crore over a period of three cotton seasons starting from 2022-23 to 2024-25.

This mechanism will provide complete traceability of cotton from the origin farm level, QR Code based certification technology to validate ‘Kasturi cotton India’ at each stage and will promote ‘Kasturi cotton India’ as a premium brand by enhancing international perception and valuation of Indian cotton. This will make Indian cotton as a reliable quality product, both in the domestic and global markets thereby facilitating premium pricing.

Kashi Tamil Samagam in Varanasi was hosted by textile ministry in which over 250 delegates from industries and MSME sector participated. Seventy-five participants were from Tamil Nadu.

Goyal also announced that the ministry of textiles is going to organise a unique exhibition, ‘Viraasat’ in New Delhi to celebrate 75 handwoven saris of India in New Delhi and invited everyone to witness it.

Fibre2Fashion News Desk (DP)

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