Home » Sri Lanka launches a tourism promotion drive in Brazil in the New Year eve

Sri Lanka launches a tourism promotion drive in Brazil in the New Year eve

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Sri Lanka has initiated a new promotional campaign in Brazil to lure tourists in the New Year 2023 following the revival of tourism this year with arrivals around a total of 73,314 tourists as of December 26.

The Tourism Minister Harin Fernando stated that a considerable number of tourists are scheduled to visit Sri Lanka in the months of January and February next year.

Meanwhile, the US Silver Spirit luxury cruise left the island on Dec.26 The luxury cruise ship docked at Colombo Port on December 23, along with 438 tourists and 404 members of its staff.

The Embassy of Sri Lanka in Brazil had a networking session with Brasilia based Printed and Electronic Media Journalists to promote Sri Lankan Tourism, Food and Ceylon Tea.

This was a part of the Trade and Tourism promotion initiatives of the Embassy, at its premises on 21 December, 2022.

In his address to the journalists, Ambassador of Sri Lanka to Brazil, Sumith Dassanayake stated that currently Sri Lanka has reached the stability level of the pre-pandemic era and the country is ready to receive large number of tourists from across the world.

He invited the gathering to promote Sri Lanka as a Trade and Tourist destination amongst other in the country. Responding to journalists at the Q & A session, Ambassador Dassanayake spoke of the possibility of arranging a familiarization tour to a group of Brazilian journalists to visit Sri Lanka, in due course.

The Minister Counselor (Commercial) of the Embassy conducted a workshop on Ceylon Tea, highlighting the history, the process of bringing tea leaves to the cup and unique characteristics of Ceylon Teas.

The event concluded with a Sri Lankan Dinner and tea tasting which allowed invitees to sample different varieties of Ceylon teas.

The guests shared live updates of the event on their social media platforms, reaching out to their large number of subscribers and followers.

Minister of Tourism Harin Fernando states that 701,331 tourists visited Sri Lanka between January 2022 and December 26, 2022.

The minister pointed out that the government expects tourist arrivals to hit 720,000 in total by the end of 2022.The number of tourist arrivals in the year 2021 stood at 194,495.

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