A special discussion was held yesterday (07) to strengthen Sri Lanka’s sports tourism sector, identified as a key segment of the country’s tourism industry, and to explore measures for its structural development.
The discussion, supported by the Ministry of Tourism in collaboration with the Ministry of Sports, focused on promoting Sri Lanka as an attractive global destination capable of hosting international sporting events and festivals.
Attention was also drawn to developing a formal mechanism to attract state and private sector sponsorships for international sports events held in Sri Lanka, while enhancing the country’s tourism potential through such events.
Plans were discussed to position Sri Lanka as a more convenient and suitable destination for international sporting events by preparing an annual calendar and a clear timeline for sports competitions and festivals throughout the year.
In addition, steps were proposed to establish a transparent and efficient mechanism for obtaining approvals from relevant government institutions to organise sports events and festivals in the country.
The meeting also agreed to set up a destination management office bringing together all institutions and departments involved in the approval process, along with a recognised checklist and set of criteria, and to implement the structural changes and funding arrangements needed to ensure efficient coordination.
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