Casio Enhances Anti-Counterfeit Measures in Sri Lanka to Protect Consumers
By: Staff Writer
October 28, Colombo (LNW): Casio Computer Co. Ltd, headquartered in Japan, has reinforced its commitment to combat counterfeiting in Sri Lanka. Following successful actions against fake watches, Casio recently extended its crackdown to counterfeit desktop and scientific calculators.
This initiative, aligned with Casio’s IP Enforcement Policy, addresses the growing presence of counterfeit Casio products in Sri Lanka, ensuring consumer protection and upholding brand reputation.
With support from a local law firm and the Colombo Crime Division (CCD), Casio executed a raid on a major wholesaler and importer of stationery in Colombo, leading to the seizure of a large cache of counterfeit calculators that mimicked existing Casio models.
This notable confiscation underlines Casio’s dedication to eliminating counterfeit products that not only jeopardize its reputation but also threaten students’ education due to inaccurate calculator outputs. Such counterfeits impact commerce and erode the trust Casio has built over decades, highlighting the importance of vigilance in protecting product authenticity.
This significant seizure reflects Casio’s strive to combat the pervasive issue of counterfeit goods, which not only threatens the company’s reputation but also poses a serious risk to students’ futures due to the potential for erroneous outputs from such calculators, while adversely impacting trade and commerce.
Such confusion undermines the trust that Casio has built over the years and highlights the need for vigilance. As we move forward, Casio remains resolute in its mission to protect consumers and uphold the integrity of its brand, ensuring that quality and authenticity prevail in the marketplace
Mr. Gurmeet Singh, Head of Legal at Casio India, emphasized Casio’s commitment to safeguarding brand integrity and ensuring that students relying on calculators have access to genuine products.
He noted that this action will contribute positively to education standards in Sri Lanka and ease access to authentic Casio products nationwide. Mr. Singh reiterated that, in partnership with local authorities, Casio will remain focused on authenticity and protecting consumer trust.
As Casio intensifies its anti-counterfeit efforts, the company urges consumers to purchase from authorized retailers to ensure they receive genuine, quality-assured products.
By collaborating with local authorities, Casio aims to preserve its brand integrity and foster a secure shopping environment for its customers.
Mr. Gurmeet Singh, , said “This operation reaffirms our unwavering dedication to safeguarding our brand and assuring that our consumers can trust the quality and authenticity of every Casio product they purchase. In collaboration with local authorities, we will continue to champion authenticity and protect the interests of our consumers.”
