February 18, Colombo (LNW): In a concerted effort to bolster Sri Lanka’s tourism industry, President Ranil Wickremesinghe conducted an observational tour of the Tangalle and Galle areas on the 17th of this month.
During the tour, President Wickremesinghe meticulously inspected several tourist hotels, actively engaging with proprietors to gain firsthand insights into their challenges.
Swift and decisive actions were taken as the President promptly addressed concerns raised by the business community. He liaised with relevant officials over the phone, orchestrating solutions and soliciting input on strategies for industry development.
The tourism sector in Sri Lanka encountered significant setbacks due to the COVID-19 pandemic and economic hurdles. However, with the implementation of new government initiatives, there has been a remarkable resurgence in tourist arrivals.
Notably, in 2023 alone, Sri Lanka welcomed 1,489,000 tourists, marking a twofold increase from the previous year.
Capitalising on this momentum, the government aims to surpass the peak of 2.5 million tourists in 2017 by 2024, with comprehensive plans already underway.
In a strategic move to attract high-end tourists, characterised by a daily expenditure of $500, the government has initiated ambitious infrastructure projects and innovative tourism promotion programmes.
President Wickremesinghe actively exchanged ideas with the business community regarding these initiatives, receiving positive feedback on the transformative impact of government programs on their operations.
The President’s itinerary encompassed visits to renowned tourist hotspots along the south coast, including Seenimodara, Dikwella, Nilwella, Hiriketiya, Weligama, and Habaraduwa.
Additionally, he evaluated the activities of the Weligama Surf School firsthand, underscoring his commitment to understanding the intricacies of the tourism landscape.
At the Unawatuna Tourism Zone, President Wickremesinghe engaged in insightful discussions with foreign tourists, seeking their perspectives on measures to further promote the tourism industry.
Furthermore, he interacted with local tourists at Tangalle and Galle beaches during the weekend holidays, attentively addressing their concerns and soliciting feedback.
Accompanying the President on this pivotal visit was Mr. Jeffry Dobbs, an esteemed individual dedicated to enhancing tourist experiences for both local and international visitors.
President Ranil Wickremesinghe’s proactive tour exemplifies the government’s steadfast commitment to revitalising Sri Lanka’s tourism sector.
Through collaboration with stakeholders and a focus on sustainable growth, the administration endeavours to ensure the enduring prosperity of the industry.