Sourced Sri Lanka Roadshow in UK to promote growth, address challenges
The event is expected to help further the strategic growth plans while also addressing many of the challenges facing the industry.
The event, featuring around 50 exhibitors and expected to attract a diverse audience of a thousand foreign buyers and Sri Lankan trade visitors, holds a lot of significance considering the fact Sri Lanka has not had a standalone show in any country for over two decades to promote exports.
There are plans to further expand the roadshow to Japan, Germany, Australia and the US in the coming years.
The country has an ambitious goal to increase apparel exports to UK by $ 1 billion by 2026, leveraging the benefits of the UK Developing Countries Trading Scheme (DCTS).
The upcoming event, seen as a strategic necessity for the industry’s future growth and success, is also expected to address many of the challenges the Sri Lankan apparel sector is facing, including declining demand in high-end markets like the United Kingdom, US and other European nations over the past couple of years.
The event is viewed as a strategic move to find new markets and build relationships with new buyers.
Fibre2Fashion News Desk (DK)
