Sri Lanka’s tourism industry is experiencing a significant rebound, with over 100,000 arrivals recorded as of November 21, 2023. This figure surpasses the total arrival figures for both October and November of 2022, demonstrating the country’s growing appeal to international travelers. The positive trend is expected to continue throughout the year, with Sri Lanka on track to surpass the 1.55 million arrivals mark for 2023.
In anticipation of the highly anticipated SriLankan Airlines Global Sales Conference, top travel agents and tour operators from various regions, including the Indian Subcontinent, the Far East, Europe, the Middle East, and Australia, have begun arriving in Sri Lanka. The conference, scheduled to take place from November 22 to 24, 2023, in Hambantota, aims to showcase Sri Lanka’s unique offerings and strengthen SriLankan Airlines’ operational plans. Approximately 200 foreign travel trade officials are expected to participate in the event and will also embark on tours of the island before the conference commences.