December 18, Colombo (LNW): The Government has begun the process of repositioning Sri Lanka on the global tourism map, with tenders already invited to develop a new national brand, Minister of Tourism and External Affairs Vijitha Hearth informed Parliament.
Addressing the House this (18) morning, the Minister said discussions are underway with industry representatives, creative agencies and other key stakeholders to shape a modern and compelling identity for the country.
He noted that while the rebranding initiative would require a significant financial commitment, the authorities are determined to proceed, viewing it as a long-term investment in reviving and strengthening the tourism sector.
The Minister added that the proposed branding effort aims to better reflect Sri Lanka’s diversity, resilience and appeal to emerging travel markets, as the country seeks to compete more effectively on the international stage.
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