Sri Lanka’s renowned household Chicken brand Bairaha recently earned high praise for its creative participation at the Pro-food Pro-pack & Agribiz 2023 trade expo, as well as at the Culinary Art & Food Expo 2023.
Organised by the Sri Lanka Food Processors’ Association (SLFPA), the Pro-food Pro-pack & Agribiz 2023 trade expo was held from August 4 to 6, 2023 at the BMICH, Colombo. For this event, Bairaha teamed up with culinary news publication Rasa Saraniya, to conduct creative ways of preparing delectable chicken dishes with the participation of culinary enthusiasts.
Two selected housewives competed against each other to developing creative dishes using Bairaha products and to present their talent and skill to the audience at the expo. The participants dishes were evaluated by Bairaha Farms’ Culinary Consultant Sunil Edirisinghe, and they were awarded with gifts and prizes.
Moreover, two new products were also launched at the exhibition, namely Chicken Ham and Chicken and Cheese Ham. The newly launched products, as well as other popular products were sold to visitors at the exhibition.
The Culinary Art & Food Expo 2023, organised by the Chef’s Guild of Sri Lanka and the World Association of Chefs Societies, were held from June 9 to 11, 2023, also at the BMICH, Colombo.
At the Expo with the supervision of Bairaha Farms’ Culinary Consultant Sunil Edirisinghe, aspiring chefs competed to develop new chicken recipes, utilising Bairaha products.
The winner in the category of the ‘Most Outstanding Nuwara Eliya Hotel Culinary Team 2023’ was awarded the Bairaha Trophy.
Commenting on the company’s participations, Bairaha Farms’ Culinary Consultant Sunil Edirisinghe emphasised; “these occasions have shown us that, as much as the cooking is important, the resources that you use are equally as important, in order to guarantee exciting and delectable dishes. We saw highly skilled and competitive chefs work their way to create new and unique dishes, and we also saw the conventional mother or housewife attempting at the same task- both were successful, due to their passionate interest in cooking.”
Bairaha Farms PLC’s Brand Manager Ravin Madushanka was elated about the impact and influence Bairaha has had through participation at these expos. “We are grateful to all of our participants and hosts who enabled us to take part successfully in these events, as well as to the Rasa Saraniya publication team,” he added.
Bairaha Farms PLC is a pioneer in poultry production, with a rich history of nearly 50 years in Sri Lanka, and is well known among households for its quality chicken and processed chicken meat products. The company is a fully vertically integrated and has a steady growth trajectory. Bairaha Farms PLC has been the recipient of many local and international accolades.
Seen here Bairaha Farms PLC’s Brand Manager Ravin Madusanka (centre) observing a participant engaged in making a tasteful dish.