Commercial Bank of Ceylon PLC marked Valentine’s Day 2023 with a unique AI-driven campaign spearheaded by the Bank’s Vibe Youth Account. A special microsite, www.thevibeaccount.com, was launched, helping and encouraging the youth to “put their heart into words”, where anyone could have AI write a customized poem for their Valentine or loved one. Users simply had to provide their contact details and some interesting information about their loved one, and TheVibeAccount would then use AI to create a catchy, personalized and heartfelt poem. This initiative was powered by ChatGPT, the AI Language Model that is presently taking the world by storm, and was the first AIdriven campaign in Sri Lanka’s banking space. The facility remains available for public use, and is subject to moderation by the Bank.
Commercial Bank places a strong emphasis on innovation, and its Vibe Youth Accounts serve as an ideal platform to test out new concepts. Young people are generally open-minded and keen to try new things, which is why the bank is particularly excited about this segment. Valentine’s Day is an important occasion for the youth, especially for those who have a special person in their lives or wish to express gratitude to those who are important to them. Given that AI is a popular topic these days, with the potential to revolutionize the way we think and work, Commercial Bank was inspired to launch an AI-driven campaign. This innovative approach enables anyone to express their love and appreciation in beautiful words, making it accessible to all, and Commercial Bank is thrilled to have been able to offer this opportunity to Sri Lanka’s young people.
The Commercial Bank Vibe Savings Account provides a range of tailormade facilities and benefits for youth, including preferential interest rates on savings, fixed deposits, personal and housing loans, and leasing. The Vibe International Debit Card also provides year-round curated discounts and special offers, while the Vibe Credit Card has no joining fee and waives the 1st year annual fee. The full range of digital banking services is also provided free of charge, including ComBank Digital with no registration fees and the 1st year annual fee waived off. The youth-friendly Vibe proposition also offers other benefits such as loans for higher studies and access to laptops and computer hardware, along with Max Loyalty points for national and international achievements in sports. On top of all these benefits, there are also no limits on withdrawals or transfers and zero lock-in terms on deposits.
Sri Lanka’s first 100% carbon neutral bank, the first Sri Lankan bank to be listed among the Top 1000 Banks of the World and the only Sri Lankan bank to be so listed for 12 years consecutively, Commercial Bank operates a network of 269 branches and 943 automated machines in Sri Lanka. Commercial Bank is the largest lender to Sri Lanka’s SME sector and is a leader in digital innovation in the country’s Banking sector. The Bank’s overseas operations encompass Bangladesh, where the Bank operates 19 outlets; Myanmar, where it has a Microfinance company in Nay Pyi Taw; and the Maldives, where the Bank has a fully-fledged Tier I Bank with a majority stake.
