MSMEs get Business Digitization and Product Promotion insights
By: Staff Writer
Colombo (LNW): An initiative aimed at capacity building of Micro, Small and Medium sized enterprises (MSME’s) entrepreneurs has been organsied by the United Nations Department of Economic and Social Affairs (DSDG/DESA)
A capacity building workshop on Strengthening Business Digitization and Product Promotion initiatives among Micro, Small and Medium sized enterprises (MSME’s) for accelerating progress towards United Nations Sustainable Development Goals (SDG’s) in Sri Lanka, was conducted from 24th to 27th of October 2023, at the Mandarina Hotel, Colombo 03.
The workshop was organized by the United Nations Department of Economic and Social Affairs (DSDG/DESA) in collaboration with the Ministry of Industries, Sri Lanka and the National Chamber of Commerce of Sri Lanka (NCCSL) partnered as the technical training provider.
The workshop was closely aligned with the 1,000-youth entrepreneur programme, a pilot project launched by the Ministry of Industries in Gampaha District.
A total of 50 participants which included 35 entrepreneurs from the 1000 youth entrepreneur programme and 15 government officers providing support services to the project participated in the workshop.
During the four-day deliberations the participants received comprehensive practical oriented training on adopting and developing digital and e- commerce platforms to market and promote the production of the MSME’s to local and export markets.
The program was conducted by a professional team of experts facilitated by the NCCSL, led by Dr. Lochandaka Ranatunga and Pranama Munasinghe which covered the theory and practice on introduction to E- commerce and Digital Marketing Strategies, Effective online marketing strategies, Building and managing e-commerce business, advanced strategies and integration.
The participants were privileged to design and develop their own webpages and social media communication platforms during the workshop with the assistance of the trainers who facilitated the program in trilingual capability.
The inauguration ceremony of the workshop was held on 24th October’2023. which was graced by Ms. Thilaka Jayasundera, Secretary to the Ministry of Industries as the chief guest. Ms. Simran Singh, Country Director ILO, Mr. Ke Liu Clark, United Nations, Department of Economic & Social Affairs (UNDESA/UNDSDG), Mr. Deepal Nelson, President, National Chamber of Commerce, Mr. J W S Kithsiri, Additional District Secretary, District Secretariat, Gampaha participated as special guests. Senior officials of the Ministry of Industries, Mr. Erandika Dissanayake and Mr. Asitha Senevirathne of ILO Sri Lanka Country Office was also present at the occasion as special invitees.
The program was concluded with an evaluation session in which they provided their feedback on the value of receiving such a timely and important learning experience to adopt digitization and marketing promotions through e-commerce.
An international evaluator appointed by the UNDSEA was also present as an observer throughout the four- day session.
The certificate award ceremony was held on the final day of the workshop attended by Ms. Thilaka Jayasundera, Secretary Ministry of Industries, Mr. Clark, United Nations and senior officials.