By: Staff Writer March 04, Colombo (LNW): Sri Lanka’ foremost wheat flour producer Serendib Flour Mills (SFML) is celebrating 15 years of unwavering efforts to uplift the standard of living of all Sri Lankans with the finest wheat flour products, combining technological excellence and superior after sales service. True to its purpose of nourishing the nation, SFML set up in 2008, said it has positively transformed Sri Lanka’s wider food ecosystem elevating standards in the country’s bakery and food industry and improved the quality of life across the country, the company’s senior official said. Serendib Flour Mills CEO Vijay Sharma said: “Since our founding, SFML’s purpose has been to nourish Sri Lankan families with essential, quality wheat flour while raising industry standards. We have persevered despite challenges in fulfilling our purpose – through production consistency, food security measures and nutritious offerings. As we commemorate 15 years, we celebrate the milestone and thank our partners and customers for their trust. We remain committed to enriching our nation’s sustenance further and to continue nourishing Sri Lankan families,.”he pledged. As part of fulfilling its purpose, SFML has implemented robust food security measures to always guarantee an uninterrupted supply of wheat flour Furthermore, the company manages five (05) regional warehouses at strategic locations in Sri Lanka stocking substantial quantity of wheat flour at any given time for easy market access for distributors, preventing any foreseeable delays in reaching customers, and affirming food security. Prior to Serendib Flour Mills entering the market there were only one or two varieties of wheat flour available. However, with the advent of Serendib they segmented and developed specific products to suit each market niche. ‘Bakers Flour’ was developed with hard wheat to provide better oven spring for the bakery industry. Similarly, ‘rotti flour’ was formulated with low to medium gluten content but with high elasticity properties. Continuing its commitment to elevate the bakery industry, SFML recently introduced a range of value-added products such as ‘Premium Bakery Flour’. With the new premium flour, bakeries can deliver a superior loaf of bread to its customers thus delivering quality and value. As of today, Serendib boasts of over 20 different flour varieties specially crafted for various segments. Each variety is prepared according to specific product specifications tailored to meet application requirement. Parameters such as protein content, gluten levels, and water absorption etc. vary from one product to another to suit diverse applications. Theses varieties include recently launched premium bakers flour, bakers, rotti, all purpose, household flour, noodle flour, biscuit flour, chakki atta, wholemeal flour, fibre plus, semolina, cake flour etc. SFML has collaborated to enrich the entire bakery industry value chain by working closely with partners such as AB Mauri. AB Mauri is a well-respected bakery ingredients company, and it is advantageous to build partnerships with such firms for ongoing skill development initiatives.