Sri Lanka Tourism collaborates with UL Korea GSA to promote country destination
By: Staff Writer
February 03, Colombo (LNW): Still, a buoyant Sri Lankan tourism authority is targeting 2.3 million tourist arrivals and US $4.6bn in revenue this year.
To achieve this, the country has launched its first global tourism marketing campaign in 16 years, under the tagline “You Will Come Back For More.”
Sri Lanka Tourism Promotion Bureau (SLTPB) has formulated plans to release an aggressive promotional campaign within the selected potential markets to compete with the potential competitors in the region.
As part of the plans, Public Relation division at SLTPB are planning to bring down high profile journalists from key markets under their Visiting Journalists Program (VJP) increase global awareness on destination Sri Lanka.
Under this plan, the SLTPB, together with Korean Broadcasting Systems (KBS) and the Sri Lankan mission in Seoul, has taken the initiative of promoting Destination Sri Lanka in Republic of Korea.
Sri Lanka Tourism collaborates with UL Korea GSA and influencers to promote the island nation as a tourist destination.
Han Moon Chul, a popular YouTube sensation with 1.78 million subscribers and a Broadcaster in Korea, visited Sri Lanka on the 27th of January 2024, and received a warm welcome from the Sri Lanka Tourism Promotion Bureau.
He had a high level meeting with the top management of the Sri Lanka Tourism Promotion Bureau (SLTPB ) on how to promote Sri Lanka as a travel destination.
Han Moon Chul is also a lawyer, specializing in traffic accidents and compensation for damages, which adds to his portfolio as a talented you tuber and Broadcaster.
His main purpose is to promote Sri Lanka among his Korean followers who are unfamiliar with Sri Lanka and encourage them to visit the destination by highlighting its diverse culture, ethnicity and beauty through his you tube channel.
To create awareness about Sri Lanka among his Korean fans, Han Moon Chul has asked multiple questions regarding Sri Lanka’s strength as a travel destination, attractions, cuisine, cost effective restaurants, and the beautiful beaches.
In addition, he also inquired about the transportation in Sri Lanka, so that Korean visitors can find the best way to travel across the country.
South Korea can be a major source market for Sri Lanka, with the increasing number of tourist arrivals each month. From 1st to 30th January 2024, Tourist arrivals have been recorded as 201, 687, whereas India has brought the highest number of tourist arrivals for the month of January, 2024.
Sri Lanka has been able to receive this target after several years , and has been one of the most successful years in the Tourism Calendar.