The Gem Sri Lanka Trade Fair, scheduled from January 11 to 13, 2024, at the luxurious Cinnamon Bentota resort in the Southern Province, stands as one of the region’s significant business events post-COVID. Organized by the Chinafort Gem & Jewellery Traders Association (CGJTA), the event has garnered support from various ministries.
CGJTA Vice Chairman Rizwan Nayeem revealed that besides attracting gem buyers globally, the fair has enticed billionaires from China, signifying its international allure. Global buyers from the USA, Europe, and China, including delegates from China, have confirmed participation. With over 60 booths exhibiting local gems and crafts, the event promises to showcase Sri Lanka’s rare and exceptional gemstones.
Emphasizing the event’s significance as a platform for global exposure, Nayeem highlighted collaboration with the tourism sector to amplify mutual benefits. Regional high-end hoteliers have partnered to provide accommodation and services, fostering symbiotic growth.
Moreover, the fair intends to spotlight budding talent on an international stage. Marketing Manager Infas Iqbal noted strategic partnerships with global gem and jewelry influencers, aiming to spotlight Gem Sri Lanka and Sri Lanka Tourism through extensive global promotions.
Beyond cultural significance, the fair aims to bolster Sri Lanka’s economic growth by tapping into lesser-explored international markets and boosting transactions from foreign and local buyers. Leveraging social media platforms, organizers aim to expand outreach, highlighting Gem Sri Lanka’s treasures and the country’s scenic wonders.
Endorsed by key authorities such as the National Gem and Jewellery Authority (NGJA), the Export Development Board (EDB), and the Sri Lanka Tourism Promotion Bureau, the event holds substantial promise. Johan Aschan, the newly appointed General Manager of Cinnamon Bentota, affirmed the hotel’s dedication to ensuring the event’s success, emphasizing free entry for visitors and a specially allocated space within the hotel premises for the fair.
