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SriLankan Airlines to position Sri Lanka as a MICE destination via Expo

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SriLankan Airlines will unite with the Sri Lanka Convention Bureau to organize the Sri Lanka MICE Expo from 13 – 15 March 2023 at Shangri-La Colombo in a bid to position Sri Lanka as a preferred destination for Meetings, Incentives, Conferences and Exhibitions (MICE). The expo would further offer an interactive platform for local MICE service providers to exhibit their products and discuss business avenues with international MICE buyers. Over 100 international MICE buyers from the Middle East, Europe, South Asia and Southeast Asia have been systematically selected and enlisted for the event by the Board of the Sri Lanka Convention Bureau. Participating MICE buyers will join industry forums, networking sessions and familiarization tours that are organized as part of the expo, and receive a 360-degree perspective of Sri Lanka’s distinctiveness that sets it apart from other destinations. Sri Lanka’s compactly located, yet diverse travel attractions which appeal to a wide variety of interests make it ideal for bleisure; ergo, the perfect MICE destination. Commenting on the expo, Richard Nuttall, Chief Executive Officer of SriLankan Airlines said, “SriLankan Airlines takes pride in fronting the largest MICE tourism industry event of the year in Sri Lanka as the national airline. The Sri Lanka MICE Expo will provide local service providers such as venue partners and hotels the opportunity to engage with foreign buyers, and provide the assurance needed to strengthen their confidence in Sri Lanka to play host to international MICE events. SriLankan Airlines believes in investing its efforts in projects that can position Sri Lanka where it truly belongs – as a destination with the gravitas to attract every discerning global traveler, be it for business, leisure or both.” The participatory international MICE buyers are slated to promote Sri Lanka to clients in their home markets following their travel to Sri Lanka. The SriLankan Airlines’ MICE team organized the travel arrangements to Sri Lanka for the visiting buyers, in addition to playing a key role in actualizing the MICE Expo 2023. SriLankan MICE is the complete package, and international MICE buyers can rest assured their experience to be smooth sailing long before their clients start their journey.
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